Introducing a New Series: How Behavioral Science Fuels Pattern

There’s no denying it: Behavior change is hard. Really, really hard. That’s why 80% of Americans don’t exercise as much as they should, about 2/3 of us with prescriptions are non-adherent, and only a minority of the country is at a healthy weight. Every single one of the top 10 contributors to death in the US are linked to behavioral choices that impact health. It’s not that we don’t want to be healthy. Of course we want to be healthy!

And because of this, Pattern Health uses simple building blocks to transform proven care plans into connected health patterns for managing episodic, perioperative, and chronic care. In other words, we make it easier and more appealing for you to be healthy. Our connected care platform not only uses clinical evidence to support the content of our care plans; the platform is fueled by countless evidence-based principles integrated into the product, shown to be effective in enacting behavior change and improving overall well-being.

And we take our “evidence-based” status very seriously. We are committed to a high scientific standard. That’s why it is so important that we share how behavioral science is at the very core of Pattern Health. Our partners at the Center for Advanced Hindsight, including Dan Ariely and our Head of Behavioral Science, Aline Holzwarth, support the research rigor behind Pattern Health.

That’s why we are releasing a series of articles to share some of the basic science underlying Pattern. In the coming months we'll go into depth on each of these behavioral science concepts and how we use them to help people reach their health goals. And while we won’t reveal the recipe to our secret sauce, you’ll get a taste of many of the ingredients and how they work.