Like Aesop’s grasshopper, we aren’t always successful in the behaviors we need to do NOW to reap future benefits. But since we live in the present, we need to find ways to make those behaviors more attractive when it counts. Reward substitution is one way of adding fuel behaviors to make them more likely to happen.
Small barriers can be a BIG deal. Every tiny little step can be *the step* that prevents someone from achieving their desired health behavior. Here’s my adventure trying to make a routine appointment with a primary care physician (Spoiler: it doesn’t go too smoothly).
Behavioral science is incredibly complex, but it’s possible to use the two simple concepts of friction and fuel to make a big difference in behavior change. You can decrease friction and add fuel to make desired behaviors simple, salient and appealing — and, importantly, more likely to actually happen.
Most people’s resolutions fail, but yours doesn’t have to. This year, make behavioral science fueled plans instead of New years resolution, and join the special club of individuals who last beyond February.
You feel like your beliefs propel your actions forward. And yet, there is something even more influential over your behavior than your own beliefs: Your perception of the beliefs and behaviors of people like you. Pattern Health employs the power of social norms to help patients get closer to their desired health behaviors.
Tech has the potential to transform healthcare, and behavioral science can give it just the boost it needs to reach people in the right place and at the right time.
Social connections can bring fortitude to our lives, and social media is just one of the many ways we interface with our networks. Pattern Health leverages social media to pull in support through patients’ networks and promote health behavior.
Setting goals and sticking to them is easier said than done. With our goal-setting guide, we lay out the steps to making it just a bit less difficult.
We often hold vague notions about what we want to do for our health. We say we want to exercise more, eat healthier or stick to the doctor’s orders. But it’s not often that we put those desires into concrete action plans. And yet, we would be so much more likely to succeed if we did.
You precommit to a wide variety of things in your life, but rarely your health. Signing to precommit to a pattern unlocks this missed potential, helping you better understand and act on your care plans.
Attaching a consequence to the completion of a goal (punishment for failure or reward for success) can help people achieve their desired behavior. With App Interrupts, if you fail at your commitment, you lose access to your apps.
Support from friends and family can have a substantial buffering effect on your health. The natural tendency for people to encourage others is leveraged in Pattern’s Care Circle, where patients both give and receive support.
Behavioral science permeates everything that we do at Pattern Health. Our upcoming Feature Series will highlight a selection of the underlying concepts that make the Pattern Health platform so powerful.