A Moment with Madalina Sucala is part of our interview series featuring thought leaders in research and healthcare. Each interview includes 7 short and stimulating questions. Madalina Sucala, PhD, MBA is a behavioral scientist and digital health strategist with over 10...
Pattern Health has developed and tested a variety of behavioral strategies to increase user engagement and adherence to these programs in collaboration with Dan Ariely’s Center for Advanced Hindsight at Duke University, including the following case study. Implementation intentions for...
The holiday season is upon us, whether you’re ready for it or not. Many people overeat in the holiday season (all those leftover treats at home, cookies in the office, how could you resist?!) And — no surprise — it...
Your new year’s resolution is very likely to fail. Most do. Resolutions are just not built to succeed. They rely on willpower, hoping and wishing (which last about a week, a month if you're lucky). New year’s resolutions are like...
Your beliefs don’t always predict your behavior While it’s true that your beliefs may spur action when you’re particularly passionate about something (if you believe that Coke is superior to Pepsi, you’ll choose Coke over Pepsi until you die), it...
Social media is everywhere and shows no signs of slowing down. There are now more monthly active Facebook users in the world than there are households owning a television set. Any product experiencing this degree of success is bound to...
We often hold vague notions about what we want to do for our health. You might say you want to exercise more, eat healthier, or stick to the doctor’s orders. But it’s not often that we transform those fuzzy desires...
“If I am parking, then I will park in the spot farthest from my destination.” “If I wake up tomorrow morning, then I will put on my shoes and go on a 20 minute run.” “If I am feeling tempted...
Did you sign a lease to rent housing, or sign a deed to buy your house? Did you have to sign your marriage certificate to solidify your nuptials? What about the last time you executed a business contract? Or when...
So many health goals, so little time. I’m probably not alone when I say that the number of healthy behaviors I aspire to is greatly outweighed by the number that I actually motivate myself to do. I know that I...
My phone buzzes with a text. “Who’s running?” asks my friend Ankoor. 🏃♀️ replies Eileen; she’s in. I perform a slow mental wince at the thought of dragging my body 3 miles in the North Carolina heat, but I already...