Social Norms Can Spread Like A Virus

Originally published in Forbes by Aline Holzwarth For the 90% of Americans now ordered to stay home (up from 20% just a week ago) to stave off the risk of catching and spreading the novel coronavirus, keeping a strict distance from others is...

To Achieve Goals, Focus on Behavior

The holiday season is upon us, whether you’re ready for it or not. Many people overeat in the holiday season (all those leftover treats at home, cookies in the office, how could you resist?!) And — no surprise — it...

Decrease Friction and Add Fuel for Health Behavior Change

Human behavior is anything but simple, and for that exact reason I believe that oversimplifications can be useful in the first step of designing for behavior change. When it comes down to it, there’s a lot of human behavior that...

Make Plans, Not Resolutions

Your new year’s resolution is very likely to fail. Most do. Resolutions are just not built to succeed. They rely on willpower, hoping and wishing (which last about a week, a month if you're lucky). New year’s resolutions are like...